![]() In 1997, was purchased by Cendant, who then sold it to IAC in 1999. ![]() įounder Kremen left the company in March 1996, after disagreements with venture capitalists. went live as a free beta in early 1995, and was first profiled in Wired magazine that same year. According to a retrospective from The Atlantic, Maier helped to implement 's business strategy, which included a subscription model and the inclusion of diverse communities, including women, technology professionals, and the lesbian, gay, bisexual, and transgender communities. Fran Maier later joined the company as its director of marketing. Early on, Kremen was assisted by Ong, who helped in the design of the initial system, and Simon Glinsky, who co-wrote its business plan, developed product designs including matching criteria, services to LGBT communities, created business models and rollout marketing strategies and made early hires. At the beginning, was the name of the website, while the company that operated it was formally named Electric Classifieds Inc. In 1993, was founded by Gary Kremen and Peng T.
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